When your website was built was it made so that in intelligent “Google Bot” could quickly scan it and index your content? Ok, so you’re asking, what the heck is a “Google Bot”.  This is the software that will go out and read through a website.  Yes this software reads the information on your website and makes systematic calculations based upon what it reads.  This software identifies, keywords that are used within the content of your website, it looks for the number of times word may have been used and where it was used.  And this is just one of many very complex details that a search engine Bot will calculate when it visits your website.

Has overall page ranking algorithm been tested for maximum page rank?
Page Rank: Page rank is based on the premise, prevalent in the world of academia, that the importance of a research paper can be judged by the number of citations the paper has from other research papers.  Brin and Page have simply transferred this premise to its web equivalent: the importance of a web page can be judged by the number of hyperlinks pointing to it from other web pages.

Here is the algorithm:

PR(A) = (1-d) + d [ PR(T1) / C(T1) + …. + PR (Tn) / C(Tn) ]

Where:
PR(A) is the Page Rank of  a page A.
PR(T1) is the PageRank of a page T1.
C(T1) is the number of outgoing links from the page T1.
D is a damping factor in the range 0 < d < 1, usually set to 0.85

The PageRank of a webpage is therefore calculated as a sum of the PageRanks of all pages linking to it (its incoming links), divided by the number of links on each of those pages (its outgoing links).

What does the Algorithm have to do with my website?
From a search engine marketer’s point of view, this means there are two ways in which Page Rank can affect the position of your page on Google:

• The number of incoming links. Obviously the more of these, the better.  But there is another thing the algorithm tells us: no incoming link can have a negative effect on the PageRank of the page it points at.  At worst, in can simply have no effect at all, and if pages pointing to your website have low or no page ranks, then they do not help your page rank.


• The number of outgoing links on the page that points to your page.   The fewer of these, the better.  This is interesting: it means given two pages of equal Page Rank linking to you, one with 5 outgoing links and the other with 10, you will get twice the increase in PageRank from the page with only 5 outgoing links.